The illusion of the Price Point and how they can let anyone become a Sauna Dealer over night!! So if most sauna brands are about the same in terms of construction, why are some brands really popular while others not so much? Why are prices sometimes much higher or much cheaper than another brand? Is there a difference in quality between the cheap brand I found at Costco vs. the one at an independent Dealer’s store? The answers to those questions are, yes, no, yes, and no. haha just kidding.

If 90% of brands are cookie cutter models, then why does each brand seem different than the other. Answer: Because they are playing the game of “I’ve got cooler and more unique features than brand B or C does” “Buy my brand you won’t regret it!” I am certainly not saying that with some brands there really are useful, and important features that set one brand apart from another (the 10%)..what I am saying is that for the 90% pre-fabricated ones, the features were created to aid in the marketing effort more so than actually delivering on the important factors like Fluence, better detoxification, and all those infrared health benefits we see in studies. 

Is Chromotherapy gonna change my life? Maybe. Maybe not. No one knows. Is magnetic Therapy gonna heal me? Maybe, maybe not. Is the ionizing little doodad on the wall gonna really filter and clean the air effectively based on the size and air volume of the space, and respiration rates of the sauna goers? What about a stained glass door with Jesus and the virgin Mary on it vs. Tempered glass? Features Feature Features! Get your features! Add 2 features get 1 free! I’ve got shiny features, big features, sophisticated features, custom features! But really its all smoke and mirrors to get me distracted from asking the important questions about what are the really needed features that are going to effect my health the most and deliver the real benefits I am seeking. Let’s get a little bit closer to the proven science if we can..


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